Direct Mail

3 Steps To Success In 2012

What’s Keeping You From Moving Forward? 3 Critical Steps To Success In 2012 NOW is a great time to be thinking of what’s next? in terms of strategic planning and building you marketing plan(s) for the next year.  Have you met your goals for this year? Do you consider this year a success or simply…

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Are You Interested or Are You Committed?

The most successful small business owners and entrepreneurs attend events, are part of coaching programs, and generally invest in themselves to a large degree, and in a variety of ways, because they’re constantly trying to get better in their businesses. As a successful business owner, you’re always trying to figure out what’s the next thing…

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You Don’t Have To Be Held Hostage By Your Business or Your Employees Ever Again . . . Business Systems Provide The Most Profitable Solutions!

One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses.  Systems either run your business or people do.  That might sound odd because it seems obvious that you need people to run your business systems.  And, you are absolutely correct you do need people…

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If You Are Not Using Direct Mail In Your Marketing Plan You May Be Missing The Boat!

Direct Mail, one of the media used by direct response marketers, has been around for a long time.  Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it.  How many days have you gone to the mail box and not found it full…

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The Importance of List Segmentation in All Your Marketing Campaigns – Online And Offline

List segmentation is a very smart marketing strategy.  When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…

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Direct Response Marketing

If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising.  In other words, all the advertising does is bring brand or store name recognition.  The problem with this…

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No Plan, No Direction, No Success

Many entrepreneurs think of themselves as spontaneous people.  Get an idea, act on it, and it will automatically become an overnight success.  Unfortunately, it doesn’t usually happen that way.  And, it probably won’t happen that way for you. Despite what you may have heard, most “overnight successes” took a lot of hard work and planning. …

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Power Up Your Engines

Your Business Spaceship, “MSS Info-preneur,” Is Ready To Blast Off! What Would Happen If You Fell Into One Of The 10 Most Common Marketing Black Holes? Imagine that you get into your 2011 model “marketing spaceship,” named “MSS Info-preneur” and you point it straight at the million dollar solar-mass black hole, in the center of…

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Are You Making These Marketing Mistakes . . .

If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising.  In other words, all the advertising does is bring brand or store name recognition.  The problem with this…

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Why Direct Mail?

Why Every Successful Business Owner, Entrepreneur, and Online Marketer Are Using Direct Mail And You Should Be Too… A lot of marketers and business owners don’t understand the importance of direct mail in their business.  A predominant attitude is why should I spend money on mail when I can send my marketing messages out by…

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