Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really…
Live events can change the life of your business. For many promoters, small business owners, entrepreneurs, and information marketers, starting and running successful events has been the thing that’s catapulted their income from six figures to seven figures. It might also be yours, or you might already be running successful events – either way, there…
Are you making this big mistake at your live events? At a recent event, where I was the event planner, the promoter asked me, and the audio visual crew, to make sure the music was really cranked up loud during all the breaks. So, as the breaks started, the music would get turned up really…
Your business goes as you go. If you spend all your time working in your business, your business will not grow, because you aren’t taking the time to think about its growth and how you want to market your business. The one thing in your business you need to have a handle on, and be…
When you are running your own event should you give an event schedule to your attendees? Giving an event schedule can be helpful but also hurtful. Read this article to see all the reasons what you should or shouldn’t give an event schedule to your event attendees.
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other business owners who…
How do you know if your list is the right list to host an event? It’s a great question, and only you know your list. If you have a good relationship with them and they already know, like and trust you, then you can decide if your list is ready, big enough and will support…
If you’re thinking about hosting a live event or if you’re in the middle of marketing for one, how do you know if your list is right? Is your list big enough? Will your list be interested in attending a live event? If you have a good relationship with your list, and they all ready…
Do you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business. Think about this…is there a…
Event promoters, and event planners, sometimes make mistakes without thinking about it. Have you ever been to an event where the doors get locked at lunchtime every day? You might think that’s okay, because from a security perspective, you are keeping everything in the room safe while everyone is gone. But here’s the problem. There…
