If you do any kin d of done-for-you services, maybe you provide a newsletter for your clients, or write blog posts, or articles, any kind of marketing via social media, event planning, direct mail, or anything where you provide the service for your clients, you should look to see if there are ways you can…
Many marketers and business owners understand Branding from the standpoint of other people’s businesses. From a surface point of view if you will. Say, McDonalds – Burger King – Coca Cola and Pepsi. For the business owner and marketer it can sometimes be very difficult to Brand your business and make yourself stand out amongst…
Events can be an integral part of your business and it is important to gather as much information as possible before you begin. Familiarizing yourself with these common mistakes will help you become aware of some common problems. You can avoid them by first becoming aware, and then taking the necessary steps for prevention. 13…
How many times have you gone to a seminar and listened to a speaker and thought, or said to yourself, or out loud, what did that have to do with the seminar topic I came here to learn about? If you have asked that question, it is a result of the event promoter not spending…
Having grown up on a 75 acre farm, nobody ever talked about working right. Everybody talked about working hard. As you can imagine, we worked hard on the farm. We got up early, and with 75 acres there are a lot of things that have to be done – most if it having to do…
What do a checkbook and a mentor have in common? When you invest in yourself, you’re investing in your ultimate success. All successful people invest in mentors and coaches to help them along the way. Whether you can write out the check for the full amount, you pay by the month, or even a few…
When you create a squeeze page, you need to make sure that you have a clear offer for the visitors/prospects who are going to be landing on your site. The sole purpose of the squeeze page is to capture leads and nothing else. That means if you want to maximize the number of prospects that actually give you their name and email address, don’t include other distractions.
Are you like the guy spinning the plates? Most of us try to juggle too many projects at one time, and end up not completing any of them, or if we do complete them they aren’t very successful. What does all of this have to do with marketing and the mistakes you might be making in your marketing and how can you balance your business for success?
One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. If you don’t have systems in place for your people to know what to do and how to do things, they’re forced to make decisions on their own.
I understand sometimes you have to make a stand about something – sometimes just out of principal, but when doing so could adversely affect your business, you have to put emotion aside and do what’s best for your business. What that old saying about cutting off your nose to spite your face?
