Event Planning & Marketing

It’s The Little Things That Matter The Most…Especially In Event Planning And Management

Live events can change the life of your business. For many promoters, small business owners, entrepreneurs, and information marketers, starting and running successful events has been the thing that’s catapulted their income from six figures to seven figures. It might also be yours, or you might already be running successful events – either way, there…

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Do You Need To Change Your Paradigms?

You may be the one holding your company back from growing at the pace it should.  Your ideas and paradigms may be reducing the profits in your company. I do a lot of consulting work with people who are putting on seminars and events.  One promoter recently came to me to talk about his events. …

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Are You A Student of Your Business or Are You Missing Something?

Are you a ravenous student who just can’t seem to get enough books, tapes and courses in your niche, field, or in some topic area that makes a big difference in your business?  Or, is the idea of reading a book, listening to an educational CD or DVD, or going to a seminar or workshop,…

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Master Marketing Plan

We all know the importance of Strategic Planning in your business.  This is the overall “global” plan, if you will, for this year plus, you need to have a plan for about the next 18 months, as a minimum. It’s really not good enough to hold your plan in your head and try to figure…

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No Integration

Most business people and entrepreneurs think they’re running multi-pronged marketing programs, when what they’re really doing is the same type of single-pronged marketing over and over again.  You don’t want to forget there are many marketing methods you should be incorporating into every project. Many internet marketers are just now starting to branch out into…

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13 Mistakes to Avoid When Planning Your Event

Events can be an integral part of your business and it is important to gather as much information as possible before you begin. Familiarizing yourself with these common mistakes will help you become aware of some common problems. You can avoid them by first becoming aware, and then taking the necessary steps for prevention. Familiarizing…

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