It’s easy to have ideas. It’s harder to implement and execute to accomplish something toward making those ideas count. As business owners counting means your ideas make money. Discover how to go from ideas to implementation… As we approach the holidays, it’s easy to become complacent and sit back a little bit – using the…
I was out with a friend the other day and she had something sent to Walmart instead of to her home, so we stopped by to pick it up while we were out doing other things. We had to go to the product pick-up area in the back of the store and when we got…
Does your passion ever get confused with anger or just get misjudged? It’s happened to most of us at one time or another in our lives or our business dealings. Here’s one I’m passionate about – problem solving and using your critical thinking skills to grow your business… Ask yourself this…What can you learn from…
Are there things in your business that you ignore, turn away from, and just don’t want to acknowledge? Maybe it’s because you don’t like to do them, or maybe it’s because you’re afraid of what you’ll see. Either way, they’re still there, and ignoring them isn’t the answer. One of the biggest things business owners…
Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…
When you go places and do things, do you look for the marketing and business lessons that are there? Some companies will show you good examples and some will show you not so good examples, but you can learn from all of it…and all companies, no matter if they are large or small, they all…
Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really…
One of the most common questions we get asked is “What exactly is Information Marketing?” What does that term mean? What is it all about? Some people call it information products, some people call it information marketing. It’s been a struggle to figure out how to describe what exactly Information Marketing is to people who…
List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…
Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is. The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often been said that people buy…
