Information Marketing

Mindset and Business. . . One of the Most Misunderstood Concepts in Business & In Life

Let’s take a few minutes to discover just how important mindset really is, not only to the success of your business, but to your overall success and happiness in life too. Mindset is really the mental attitude that determines how you will interpret and respond to situations. It’s about how you look at things, what…

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Working In Business Instead Of On Business

Your business goes as you go.  If you spend all your time working in your business, your business will not grow, because you aren’t taking the time to think about its growth and how you want to market your business. The one thing in your business you need to have a handle on, and be…

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The Key To Success In Your Info Business…Or Any Other Business

Many business owners start by putting their product, or service, first when they in their business. If you’re thinking about starting a business, or even adding a new component to your existing business, starting by thinking about your product first is one of the biggest mistakes you will make. One thing to consider, whether you’re…

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Stand Up & Stand Out In Your Business – How To Get Recognized As A Champion

Today we live and work in a very competitive world.  Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business.  There are probably many other business owners who…

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Are You Overlooking This Passive Income Stream?… Like Most Business Owners

Do you want to make more money while working less?  We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work.  You’re busy and have enough work to do between staff and everything you’re managing in your business. Think about this…is there a…

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Information Marketing and “The Cave Man”

Information Marketing has actually been around since the Stone Age.  Think about it…. The “first man” discovered that if he (or she) rounded the edges on a stone and rolled it, it would move much easier than an object that has square corners or any corners at all.  As this inventor worked on changing transportation…

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Power Up Your Engines Your Business Spaceship, “MSS Info-preneur,” Is Ready To Blast Off!

What Would Happen If You Fell Into One Of The 10 Most Common Marketing Black Holes? Imagine that you get into your 2012 model “marketing spaceship,” named “MSS Info-preneur” and you point it straight at the million dollar solar-mass black hole, in the center of our info-galaxy. (Actually, there’s some debate about whether our galaxy…

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Are You Missing These Hidden Streams of Income In Your Done-For-You Services?

If you do any kin d of done-for-you services, maybe you provide a newsletter for your clients, or write blog posts, or articles, any kind of marketing via social media, event planning, direct mail, or anything where you provide the service for your clients, you should look to see if there are ways you can…

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~The Basics of Branding~ Key Concepts You Must Know

Many marketers and business owners understand Branding from the standpoint of other people’s businesses.  From a surface point of view if you will.  Say, McDonalds – Burger King – Coca Cola and Pepsi.  For the business owner and marketer it can sometimes be very difficult to Brand your business and make yourself stand out amongst…

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Are Your Marketing Messages Unclear . . . Are You Sending Messages About Cats To Dog Lovers?

I received a gardening magazine and a chef magazine in the mail the other day.  I have no idea why.  I grew up on a farm so I pulled weeds and did yard work more than the average person.  Now don’t get me wrong, I love a beautiful yard, flowers, and all that – as…

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