Are there things in your business that you ignore, turn away from, and just don’t want to acknowledge? Maybe it’s because you don’t like to do them, or maybe it’s because you’re afraid of what you’ll see. Either way, they’re still there, and ignoring them isn’t the answer. One of the biggest things business owners…
Marketing is everything you do to bring people to you to invest with you and then everything you do between then and the next time you are in front of them. As an entrepreneur it is your job to draw people to you by marketing the services you provide in your business. You have to…
If you have an area of expertise that other people want to know about you could be missing out on the opportunity to grow your income by not tapping into that niche area of your business. People are willing to pay more money to get information about specialty areas – all you have to do…
Are you a celebrity? Have you ever thought about using celebrities in your business? You might think it’s too expensive for you to use celebrities or that you can’t afford it. It can be expensive, if you’re looking to use names like George Foreman, Kathy Ireland or Barbara Corcoran. You might be your own celebrity….
There’s a lot of skepticism and questions about direct mail and more specifically about whether direct mail still works or not. A few of the things to consider when you’re thinking about sending direct mail is whether to use a live stamp or not? Should you use a live stamp or is it ok to…
There are easy ways to do events and hard ways to do events. Planning and preparation are keys to making your event successful, but your marketing strategy is what is going to fill your event. The focus of your marketing needs to be on your own list, because that is where your relationships are the…
Consistency in your business is integral to its success. If you continually make good, sound decisions that move your business forward, you’re going to have great success. Consistency, over time, is a huge formula for business and marketing success. If you’re consistent in making the small decisions (the small “yeses” and the small “no’s”), and…
Every individual has a personality, but did you know your business has a personality as well? Your business personality will take on the characteristics of your personality, or sometimes it will reflect the whole make up of your team. Often, just like your own personality, your business personality will have different facets. There may be…
Do you have a plan B in your business? What if the things you’ve planned in your business, or that you’re working on today, whatever it is, doesn’t turn out exactly the way you wanted? What if your big launch doesn’t produce, or that email campaign doesn’t perform the way you want, or that team…
The cost of doing nothing in your business is always more than the cost of making a mistake in your business. If you’re not active marketing in your business – that is the most expensive mistake you’ll ever make. When you are not active in your business, when you’re not actively putting your marketing strategies…
