When thinking about your marketing strategy, content is key. The more content you can give away for free the more people are attracted to you and your business. You have to figure out what you can give away for free by utilizing a drip marketing strategy so that you are giving your content away in…
Irresistible free offers are used for a lot of things, and one of the biggest is on your website, or other places, to build traffic. On your website, you ask people to give you their name and their email address, and in return you give them an irresistible free offer, filled with great value and…
Have you heard people say that long sales letters don’t work? Some people claim they’d never read one. It’s always interesting when people say that. What’s the right answer? The right answer is we’ll read things we’re interested in – a book or a sales letter. You might not watch a video if it’s boring,…
You hear a lot of talk about the importance of building your list. Your list is made up of all your potential customers, and all the people who have invested in your business. You can go out and buy a list, as well – that’s up to you. However, one great way to get people…
When did the word marketing become such a bad term? When was it that marketing became associated with manipulation and the idea of making people do something they don’t want to do? As a business owner, you should be in love with marketing, because it’s a tool – a tool that allows you to get…
Are you and your business more like a fire hose or a dripping faucet? As marketers and business owners, we sometimes want to give everything we know to our clients, as soon as they come to us. That’s being the fire hose. You have all this information in your head, that you have accumulated over…
Consistency in your marketing and consistency in your business equals huge success. You want to always be top-of-mind. Always be dripping on your clients with information, with marketing, with what’s next. What’s the next thing that you would like for your clients to do? If you’re consistently there and your clients and prospects know you’re…
Marketing is the basis for everything you do in your business. Everything is marketing. Not all marketing is created equal. The best marketing builds authentic relationships with your clients and prospects. Many people think of marketing as manipulative or forcing people to do something they don’t want to do, or that’s not in their best…
The concept of upselling is certainly not a new idea. The goal of upselling is to increase your profit. A great example of this is carried out by the cruise lines, specifically Carnival Cruise Lines. During a recent booking experience, a repeat customer mentioned how much they loved having a room with a balcony. Unfortunately,…
Would you like to see better response rates from your marketing? The number one thing to always look at is your headline. Now this could be any marketing. It could be direct mail, it could be your email marketing, or it could be in your sales letters. Anywhere you’re using a headline or a sub-headline,…
