Jeff Paul says marketing is psychology plus math. You need psychology for the sales part of the equation and math to know what your profits are, to see your return on investment, and to know your costs. This may seem simple and obvious. And, it is. Or you would think, but when I consult with…
Can you believe how this year has flown by? One of the interesting things I’ve noticed recently (and it’s quite different than previous years), my colleagues and friends are eagerly anticipating the arrival of the New Year. Many of them are feeling a shift toward positive thinking and energy. The consensus is that 2012 is…
What’s Keeping You From Moving Forward? 3 Critical Steps To Success In 2012 NOW is a great time to be thinking of what’s next? in terms of strategic planning and building you marketing plan(s) for the next year. Have you met your goals for this year? Do you consider this year a success or simply…
The most successful small business owners and entrepreneurs attend events, are part of coaching programs, and generally invest in themselves to a large degree, and in a variety of ways, because they’re constantly trying to get better in their businesses. As a successful business owner, you’re always trying to figure out what’s the next thing…
One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. That might sound odd because it seems obvious that you need people to run your business systems. And, you are absolutely correct you do need people…
Do you own a BlackBerry, IPhone, or Droid? If you do then you own what is known as a smartphone. While smartphones are becoming all the rage, and everyone is using them, what is becoming increasingly more popular are the apps you can use on the phones themselves. Applications or apps are programs designed to…
Do you ever feel bored in your business? Do you ever just have a hard time concentrating and getting to the mounds of work you have to do? Do you ever get a little feeling of resentment that seems to build a little more each week because you aren’t quite where you want to be…
Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How many days have you gone to the mail box and not found it full…
The most successful small business owners and entrepreneurs attend events, are part of coaching programs, and generally invest in themselves to a large degree, and in a variety of ways, because they’re constantly trying to get better in their businesses. As a successful business owner, you’re always trying to figure out what’s the next thing…
Do you ever get stuck in your business? Not sure what the next thing is, what the next service is you want to offer, what the next product or products need to be, or when the next marketing sequence needs to go out? It happens to all of us. Here’s the thing to think about….
