Part of the holiday season is about giving and receiving gifts. Most of us like doing both – giving and receiving, whether we admit it or not. And, when we give gifts, we certainly want to be sure that the recipient knows it came from us. During the last holiday season I found one particular…
By the time you read this we will be close to Thanksgiving and looking at 2012. Hopefully, you have or are planning to take some time off for the holiday season, but not time off from marketing your business. A common misconception during the holiday season is that nobody’s doing any business or paying attention…
You’ve seen the guy on stage spinning the plates. He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates. The hope is that when he gets the last plate up and spinning, all of the…
The bottom line is if your business/strategic/marketing plan isn’t written down, your staff isn’t going to know what to do. People don’t pick things up through “Osmosis”. I’ve been in situations, where the business owner was not reachable. Staff members had decisions that had to be made, but because there wasn’t a written plan, the…
Holidays happen nearly every day and not just near the end of the year. Every month, week and day there seems to some sort of “National Blah Blah Day” celebration for some historic event or organization. There is a growing collection of celebrations with each passing year. Knowing this is very helpful to you the…
The easiest way to keep in touch with your client base, that’s prospects and buyers is to use an electronic newsletter or Ezine. Brick and mortar businesses of all kinds can also benefit from an online newsletter or Ezine. Why an Ezine? Generally, is free to deliver, only costs in your time or your assistant’s…
NOW is a great time to be thinking of what’s next? in terms of strategic planning and building you marketing plan(s) for the next year. Have you met your goals for this year? Do you consider this year a success or simply – OK – successful but could have been better? What is pulling you…
par·a·digm 1. One that serves as a pattern or model. 2. A set or list of all the inflectional forms of a word or of one of its grammatical categories: the paradigm of an irregular verb. 3. A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community…
Understand the Benefits of Building an Opt-In List When it comes to marketing on the Internet, there’s no better way to virtually guarantee your success than by building a loyal and targeted database of Opt-In subscribers. Once you have a list… you own it! Nobody can take it away from you. There aren’t too many…
Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…
