She was mad and frustrated. She sat in the very back of the room for the entire 3-day event… with her arms crossed and with her eyebrows furrowed in anger and disbelief. She said, “If you can help me make $5,000 a month and get out of debt, I want you to be my coach.”…
There are just a few days left in the year and I hope you’re not slaving over work, stressing to get those last few things done. And I hope you aren’t spending hours planning for 2024… if you’re doing that now, you’re probably already behind where you wanted to be for the new year. Many…
A friend invited me to see the Nutcracker in Columbia, South Carolina, in early December. Her daughter is a freshman at the University of SC and they were going. Of course, I said yes! Believe it or not, I took ballet as a young girl… for a little while. Then I discovered sports and that…
On my recent trip to the Biltmore, I spent some time walking through and browsing in downtown Asheville, NC. As I walked past this particular restaurant, that was empty, in the middle of the day on a Saturday, I saw this sign. While I love acceptance and diversity and inclusion, the thought when I say…
Black Friday… Small Business Saturday… Cyber Monday… Manic Tuesday… Wacky Wednesday… Ok, I made the last two up! You get the point! Did you get what seemed like a million emails during those three days? And what about before Black Friday? Didn’t it seem like Black Friday Sales started at Halloween? And I have to…
I spent the holiday weekend at the Biltmore Estates in Asheville, NC last weekend. So many amazing things about the visit and the property as a whole. As always, I found business lessons in many places… I’ll tell you about that next week. What’s interesting is how one thing can taint an entire experience. I…
Veteran’s Day is coming up here in the US. It’s a day when we honor all those who have served our country by serving in the military. I was never in the military (I know you might find that hard to believe… lol). My dad served during the Korean War. He was in the Army….
It’s so important that you know some basic numbers in your business. Even if you’re not a numbers person and you don’t like numbers, it’s important you look at certain numbers in your business. How do you know when and where to invest more of your marketing dollars if you don’t know your ROI (Return…
Optimization… … the process of continually evaluating and making your business better. Optimization involves improving various aspects of your business, including operations, processes, and strategies to achieve better outcomes, reduce costs, increase productivity, and ultimately drive growth and improvement. Optimization is an ongoing process that happens during and after every campaign and promotion. Looking for…
Having a strategy is one of the keys to the results you get in your business. What does that mean… Start with the end in mind – the result you want – when you develop your strategy. You need a strategy for everything you do in your business. Every email, every campaign, every promotion, every…
