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Why Niche Marketing Will Make You Rich & Marketing To The Masses Will Foil Your Business

How Information Marketing Increases Your Credibility Almost Instantly

How does the Information Marketing business increase your credibility? Well, it’s easy…when you become an author, when you tell people you have your own products, when you’re a speaker, it instantaneously gives you credibility and makes you an authority. You become instantly credible because you have information others don’t have, because you’ve taken the time…

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Using Celebrity To Increase Your Business Profits

Are you a celebrity? Have you ever thought about using celebrities in your business? You might think it’s too expensive for you to use celebrities or that you can’t afford it. It can be expensive, if you’re looking to use names like George Foreman, Kathy Ireland or Barbara Corcoran. You might be your own celebrity….

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Easy Ways To Fill Your Live Events

There are easy ways to do events and hard ways to do events. Planning and preparation are keys to making your event successful, but your marketing strategy is what is going to fill your event. The focus of your marketing needs to be on your own list, because that is where your relationships are the…

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Advertising or Marketing… Is There Really A Difference

There is a huge difference between advertising and marketing. Big businesses use advertising to put their brand out there through TV, radio, billboards and the like, to draw people to them. As a small business owner your business strategy has to have strong marketing because you can’t compete with big business advertising. Your marketing strategy…

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Money Making Tips For Hosting Seminars & Live Events

Hosting live events is something most people do at some point in their business, especially if you’re an Information Marketer, and for many people it’s one of the ways to catapult your income. If you have a small client list, but you want to do an event remember it’s okay to start with smaller events. …

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The Slight Edge In Your Business Produces Increased Profits

Maybe you’ve done some online or offline research, or just a general observation, and noticed there are a lot of businesses out there.  And, maybe you’ve noticed some, or maybe many of those businesses are just like yours.  Does this worry you? If you’re doing things in your business that set you apart, you really…

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Business & Marketing Lessons From Las Vegas – Risks vs. Gambling

A lot of times we equate our doings in our businesses to gambling.  If you’re one of the people that thinks this way, you might want to reconsider!  Save your gambling for Las Vegas. If you feel like you’re gambling with your business, it’s because you haven’t invested in the proper planning and strategy you…

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3 Steps To Overcoming Your Overwhelm

As an established business owner, you have a good idea what you need for success- systems for customer care, service/product management, cash flow, marketing and team communication. You know you need it. But guess what is missing? Enough hours in the day to actually DO what you know needs to be done to run an…

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How To Use Pull Marketing To Attract Your Ideal Clients

Have you spent any time lately considering the pull-marketing strategy you’re using to attract ideal clients to you? Pull-marketing strategies go beyond turning on your open for business sign, setting up your website and hoping that people find you. That’s the hope and pray method of marketing, and it doesn’t work (except in the movies)….

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