It’s so important that you know some basic numbers in your business. Even if you’re not a numbers person and you don’t like numbers, it’s important you look at certain numbers in your business. How do you know when and where to invest more of your marketing dollars if you don’t know your ROI (Return…
Lately I’ve been reminded several times that it’s always better to do what you can to stay healthy, to eat right and exercise, rather than need doctors (it’s not me or my health… I’m fine, don’t worry). And as I was thinking about that and committing to making some more positive changes and additions to…
It’s harvest season in farm country – we call it “picking”. The picture is of a field across from my sister’s house in Ohio where they’re picking corn. The red thing in the field (below the arrow) is a combine (not like the one the NFL rookies go to… lol) farmer’s use to harvest the…
Optimization… … the process of continually evaluating and making your business better. Optimization involves improving various aspects of your business, including operations, processes, and strategies to achieve better outcomes, reduce costs, increase productivity, and ultimately drive growth and improvement. Optimization is an ongoing process that happens during and after every campaign and promotion. Looking for…
Black Friday… Small Business Saturday… Cyber Monday… Manic Tuesday… Wacky Wednesday… Ok, I made the last two up! You get the point! Did you get what seemed like a million emails during those three days? And what about before Black Friday? Didn’t it seem like Black Friday Sales started at Halloween? And I have to…
I spent the holiday weekend at the Biltmore Estates in Asheville, NC last weekend. So many amazing things about the visit and the property as a whole. As always, I found business lessons in many places… I’ll tell you about that next week. What’s interesting is how one thing can taint an entire experience. I…
Veteran’s Day is coming up here in the US. It’s a day when we honor all those who have served our country by serving in the military. I was never in the military (I know you might find that hard to believe… lol). My dad served during the Korean War. He was in the Army….
Optimization… … the process of continually evaluating and making your business better. Optimization involves improving various aspects of your business, including operations, processes, and strategies to achieve better outcomes, reduce costs, increase productivity, and ultimately drive growth and improvement. Optimization is an ongoing process that happens during and after every campaign and promotion. Looking for…
Having a strategy is one of the keys to the results you get in your business. What does that mean… Start with the end in mind – the result you want – when you develop your strategy. You need a strategy for everything you do in your business. Every email, every campaign, every promotion, every…
Action! Massive, Focused, Directed Action! It’s one of the keys to success… And… it’s one you don’t hear a lot of people talking about. Why is that? Because it’s not sexy… it’s not some trick or tactic that will work for a minute and then force you to go look for the next thing. By…
