There’s a lot we could talk about regarding the big game that was played last Sunday. Yes, I’m talking about the Super Bowl. There was Taylor and Travis… Usher and the halftime show… Reba singing the National Anthem… Brock and Patrick… Andy and Kyle… And so much more! How about the commercials? $7 million for…
We invest in so many things in our lives… …homes, education, stocks, and the list goes on and on. Do you invest in your business? In your marketing? If you are investing in your business and your marketing, how much? Your business is your livelihood, it’s what you do, it’s how you put food on…
Seth Godin is one of my favorite authors, and not just because “We Are All Weird,” like most of his other books, are relatively small and easy to read, but because he always make me think a little differently about things and it’s also outside the box thinking…which I like a lot too. This little…
Book Review – Start With Why by Simon Sinek – There hasn’t been a book that has affected me in the way Simon Sinek’s book “Start With Why” has in a very long time…maybe ever, and I read a lot, so that’s saying something. To say that this book has changed me and the way I do business today would be a massive understatement.
If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or store name recognition. The problem with this…
