Tag Archives: Blogs

Social Media…Just Another Fad Or Here To Stay?

You’d have to be living under a rock to not know that Social Media is hot right now. The question is, is it a fad that will come and go, or will it turn into a sustainable marketing media, like direct mail, that will still be around and being used profitably by the savviest business…

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Book Review of “Meatball Sundae” by Seth Godin

If you’re like me, the thought that first might occur to you is that “Meatball Sundae” is an odd name for a marketing book.  Being a big Seth Godin fan, I was sure the book would be worth the read, and I was not disappointed. I don’t think you will be either…I highly recommend you…

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