Tag Archives: branding

Blending In Or Standing Out

In the business world, the dilemma of whether to blend in or stand out is critical. This decision shapes careers and influences market positions. It’s not simply a choice between conformity and differentiation but a strategic balancing act. Blending in is often perceived as the safer route, especially when establishing your business. Aligning with industry…

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Are Your Business & Your Vision Congruent?

Do you have a BBV? Big Business Vision… And, if you do have a BBV, is it congruent with the rest of your business as a whole? Are you working consistently everyday toward that vision? (the next 5:41 could change how you think about your business.) Your vision and your attitude are just as important…

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~The Basics of Branding~ Key Concepts You Must Know

Many marketers and business owners understand Branding from the standpoint of other people’s businesses.  From a surface point of view if you will.  Say, McDonalds – Burger King – Coca Cola and Pepsi.  For the business owner and marketer it can sometimes be very difficult to Brand your business and make yourself stand out amongst…

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Tell Good, Compelling Stories To Build Your Business

Have you ever noticed there are people who write stories and use stories when they speak from the stage, or in their copy, when you get an email from them or go online to read their sales letter? Think about stories and things you’re doing, and how you can tell stories in your marketing to make a deeper connection with people.

 

Find The Hidden Money In Your Business And Double or Triple Your Profits

What can you add in your business that people want, and are willing to pay for, while they’re making other purchases, that can easily be added on? There are all sorts of ways to do this. There is all sorts of hidden money in your business and your challenge is to go out and find it.

 

Standing Apart From the Crowd As The Preferred Provider

Standing Apart From the Crowd As The Preferred Provider-What are the things only you can provide? The biggest thing that sets you apart and makes you different is you! And, access to you is one of the biggest advantages you have as a small businesses owner or entrepreneurs.

 

~The Basics of Branding~ Key Concepts You Must Know

Many marketers and business owners understand Branding from the standpoint of other people’s businesses.  From a surface point of view if you will.  Say, McDonalds – Burger King – Coca Cola and Pepsi.  For the business owner and marketer it can sometimes be very difficult to Brand your business and make yourself stand out amongst…

Read More