It’s so important that you know some basic numbers in your business. Even if you’re not a numbers person and you don’t like numbers, it’s important you look at certain numbers in your business. How do you know when and where to invest more of your marketing dollars if you don’t know your ROI (Return…
Lately I’ve been reminded several times that it’s always better to do what you can to stay healthy, to eat right and exercise, rather than need doctors (it’s not me or my health… I’m fine, don’t worry). And as I was thinking about that and committing to making some more positive changes and additions to…
It’s harvest season in farm country – we call it “picking”. The picture is of a field across from my sister’s house in Ohio where they’re picking corn. The red thing in the field (below the arrow) is a combine (not like the one the NFL rookies go to… lol) farmer’s use to harvest the…
Optimization… … the process of continually evaluating and making your business better. Optimization involves improving various aspects of your business, including operations, processes, and strategies to achieve better outcomes, reduce costs, increase productivity, and ultimately drive growth and improvement. Optimization is an ongoing process that happens during and after every campaign and promotion. Looking for…
In business – and in life – unexpected things happen. Some are small, minor inconveniences. Others are major life and business interrupters. Some things you control and most things you don’t. You do control whether you react or respond to things when they happen. When you react, it’s usually with emotion. It’s like putting the…
I say all the time, most people spend more time planning their vacations than they do planning for their businesses… And, it’s true. I get it, planning for vacation is fun for most people. Planning for your business seems like work. Hint: work is the thing that makes your business successful and allows you to…
Do you find it difficult to know what to write about or say in a video? Is developing content a struggle for you? I’m often asked how I keep putting things out year-after-year…after so many years. Want to know my secret? It’s not always easy. And, like you, I sometimes struggle with what to write…
I’m sitting at my desk watching high speed fiber being installed in my neighborhood. It’s been a process. And one that’s been kind of fun for me to watch. Talk about a system and having it perfected… It like watching human robots perform a task. From the digging to the laying and the refilling of…
If you’re sensing a theme here, this should be the last time I talk about locks at the gym for a while…I said should be because you never know what you’ll find in the locker room at the gym these days. So, no promises, but there’s no plan, at the moment, to show you any…
I was at the gym the other day (as I am most days of the week – consistency) and when I turned the corner to enter the women’s locker room I saw this lock on a locker. The locker is lock… …with the key in the lock. I immediately started to laugh. Then I thought…
