Marketing to the general public can produce income and give you a good financial life. Marketing to a niche can make you very wealthy. And, digging deep into a niche can make you wealthy beyond your wildest dreams – like money raining from the sky kind of wealthy. Instead of marketing your weight loss product,…
Your business goes as you go. If you spend all your time working in your business, your business will not grow, because you aren’t taking the time to think about its growth and how you want to market your business. The one thing in your business you need to have a handle on, and be…
You are probably reading the title of this article and thinking, “Marketing is the last thing on my mind.” Times are tough. Many companies are eliminating jobs in the thousands, people are struggling to pay bills, and therefore consumer spending has decreased. The news is dismal. Don’t believe it! As a small business owner, I…
Not everyone is a sports fan, but everyone can be a fan of the Olympics. They are always full of stories of triumph, overcoming odds, and what it takes to be a champion. And, if the opening ceremonies of the games don’t inspire you, well, I’m just not sure anything can or will. There is…
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other business owners who…
You’d have to be living under a rock to not know that Social Media is hot right now. The question is….. Is it a fad that will come and go, or will it turn into a sustainable marketing media, like direct mail, that will still be around and being used profitably by the savviest business…
How do you know if your list is the right list to host an event? It’s a great question, and only you know your list. If you have a good relationship with them and they already know, like and trust you, then you can decide if your list is ready, big enough and will support…
If you’re thinking about hosting a live event or if you’re in the middle of marketing for one, how do you know if your list is right? Is your list big enough? Will your list be interested in attending a live event? If you have a good relationship with your list, and they all ready…
Do you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business. Think about this…is there a…
Event promoters, and event planners, sometimes make mistakes without thinking about it. Have you ever been to an event where the doors get locked at lunchtime every day? You might think that’s okay, because from a security perspective, you are keeping everything in the room safe while everyone is gone. But here’s the problem. There…
