No, it wasn’t that the credit card declined. No, it the card wasn’t expired. Yes, it had my signature on the back of the card. This frame shop didn’t take the type of credit card I was trying to use. Ok, no big deal, I’ll use the standard MasterCard or Visa that every business takes…
Listening is an important part of our lives and our businesses. It’s important to listen to clients, to prospects, to our staff, and to ourselves.
We all strive to be number one, meaning we want to be the best, we want to finish first, and we want to be ahead of the pack. I am going to tell you that the number one is the worst possible number there is in business and marketing. Why would I say that?
Standing Apart From the Crowd As The Preferred Provider-What are the things only you can provide? The biggest thing that sets you apart and makes you different is you! And, access to you is one of the biggest advantages you have as a small businesses owner or entrepreneurs.
Do You Step Over Dollars To Pick Up Pennies? Every year for the past 6 or 8 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the season. We always start off the day with a nice breakfast.
One of the biggest questions people ask about direct mail is isn’t everybody online these days? And, why would I invest money in my business (or what most people ask is why would I waste my money in my business) doing direct mail? First, you have to get over the misconception that everybody is online….
It’s not often that I rent a car when I travel because I don’t really like driving when I’m not familiar with the area, unless I have a navigator sitting in the passenger seat next to me telling me where to go. But, on a recent personal trip to Atlanta, I rented a car because…
There’s a lot of talk these days about being authentic – especially as it relates to your business. The question is what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s talking about it in different…
Jeff Paul says marketing is psychology plus math. You need psychology for the sales part of the equation and math to know what your profits are, to see your return on investment, and to know your costs. This may seem simple and obvious. And, it is. Or you would think, but when I consult with…
Can you believe how this year has flown by? One of the interesting things I’ve noticed recently (and it’s quite different than previous years), my colleagues and friends are eagerly anticipating the arrival of the New Year. Many of them are feeling a shift toward positive thinking and energy. The consensus is that 2012 is…
