It’s not often that I rent a car when I travel because I don’t really like driving when I’m not familiar with the area, unless I have a navigator sitting in the passenger seat next to me telling me where to go. But, on a recent personal trip to Atlanta, I rented a car because…
There’s a lot of talk these days about being authentic – especially as it relates to your business. The question is what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s talking about it in different…
Jeff Paul says marketing is psychology plus math. You need psychology for the sales part of the equation and math to know what your profits are, to see your return on investment, and to know your costs. This may seem simple and obvious. And, it is. Or you would think, but when I consult with…
Can you believe how this year has flown by? One of the interesting things I’ve noticed recently (and it’s quite different than previous years), my colleagues and friends are eagerly anticipating the arrival of the New Year. Many of them are feeling a shift toward positive thinking and energy. The consensus is that 2012 is…
What’s Keeping You From Moving Forward? 3 Critical Steps To Success In 2012 NOW is a great time to be thinking of what’s next? in terms of strategic planning and building you marketing plan(s) for the next year. Have you met your goals for this year? Do you consider this year a success or simply…
The most successful small business owners and entrepreneurs attend events, are part of coaching programs, and generally invest in themselves to a large degree, and in a variety of ways, because they’re constantly trying to get better in their businesses. As a successful business owner, you’re always trying to figure out what’s the next thing…
One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. That might sound odd because it seems obvious that you need people to run your business systems. And, you are absolutely correct you do need people…
The bottom line is if your business/strategic/marketing plan isn’t written down, your staff isn’t going to know what to do. People don’t pick things up through “Osmosis”. I’ve been in situations, where the business owner was not reachable. Staff members had decisions that had to be made, but because there wasn’t a written plan, the…
NOW is a great time to be thinking of what’s next? in terms of strategic planning and building you marketing plan(s) for the next year. Have you met your goals for this year? Do you consider this year a success or simply – OK – successful but could have been better? What is pulling you…
par·a·digm 1. One that serves as a pattern or model. 2. A set or list of all the inflectional forms of a word or of one of its grammatical categories: the paradigm of an irregular verb. 3. A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community…
