Many businesses lack adequate systems to get things done efficiently and effectively in their businesses. Everything from how the phone is answered to processing refunds to running successful promotions and events can be systematized. Standards should be put in place, so everyone knows what is expected of them and their job position. Systemizing your business…
Do you take time off throughout the year? I have a timeshare in Cocoa Beach, Florida. For one glorious week every year I go there and sit on the beach, eat good food, rest, have fun and for the last couple years have been blessed to have shared that time with my love. Can’t you…
YES… …I said that! AND, I mean it! The person who for more than 25 years has been telling you to Always Be Marketing and to do one more thing in your marketing than you think you should is now telling you this… Surprised? You really shouldn’t be. If you aren’t ready for the other…
Everybody wants to find easier, faster ways to get things done. We live in a faster, bigger, stronger world. Get more for less. Everybody loves a BOGO (Buy One Get One – including me). We all want to get more done in less time. We all want to work less and make more. That’s all…
Thanks for all the birthday wishes over the weekend! I had a great time and it was the perfect weekend after returning from a 3-day conference during the week before. Many of you got in on the birthday special, so I’ll be seeing you in Atlanta in October…if you missed out on the birthday savings,…
Part of the holiday season is about giving and receiving gifts. Most of us like doing both – giving and receiving, whether we admit it or not. And, when we give gifts, we certainly want to be sure that the recipient knows it came from us. During this past holiday season I found one particular…
You’ve seen the guy on stage spinning the plates. He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates. The hope is that when he gets the last plate up and spinning, all of the…
It’s pretty much understood among those currently on social media that pretty much every business needs to have a presence there in today’s world. However, you might be surprised to find out, especially is you are active on social media, and have been for awhile, there are still people every single day, who are joining…
When you go places and do things, do you look for the marketing and business lessons that are there? Some companies will show you good examples and some will show you not so good examples, but you can learn from all of it…and all companies, no matter if they are large or small, they all…
Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really…
