If you do any kin d of done-for-you services, maybe you provide a newsletter for your clients, or write blog posts, or articles, any kind of marketing via social media, event planning, direct mail, or anything where you provide the service for your clients, you should look to see if there are ways you can…
No, it wasn’t that the credit card declined. No, it the card wasn’t expired. Yes, it had my signature on the back of the card. This frame shop didn’t take the type of credit card I was trying to use. Ok, no big deal, I’ll use the standard MasterCard or Visa that every business takes…
If you use social media you might be under the misunderstanding that you can’t really do much “business” on Facebook. That just means you haven’t been exposed to the now famous fan page. You are correct in thinking that Facebook has rules about not selling on your main profile page, but all the rules change…
Having grown up on a 75 acre farm, nobody ever talked about working right. Everybody talked about working hard. As you can imagine, we worked hard on the farm. We got up early, and with 75 acres there are a lot of things that have to be done – most if it having to do…
Are you like the guy spinning the plates? Most of us try to juggle too many projects at one time, and end up not completing any of them, or if we do complete them they aren’t very successful. What does all of this have to do with marketing and the mistakes you might be making in your marketing and how can you balance your business for success?
One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. If you don’t have systems in place for your people to know what to do and how to do things, they’re forced to make decisions on their own.
It’s not often that I rent a car when I travel because I don’t really like driving when I’m not familiar with the area, unless I have a navigator sitting in the passenger seat next to me telling me where to go. But, on a recent personal trip to Atlanta, I rented a car because…
I’ll bet you are already beginning to think about how you want your business to look in 2012. Yep, it’s that time again. And if you are, that’s right where you should be. One of the key elements you need to consider when planning for this year is an honest look at what you and…
Jeff Paul says marketing is psychology plus math. You need psychology for the sales part of the equation and math to know what your profits are, to see your return on investment, and to know your costs. This may seem simple and obvious. And, it is. Or you would think, but when I consult with…
What’s Keeping You From Moving Forward? 3 Critical Steps To Success In 2012 NOW is a great time to be thinking of what’s next? in terms of strategic planning and building you marketing plan(s) for the next year. Have you met your goals for this year? Do you consider this year a success or simply…
