12 people… All hear the exact same thing. They all see exactly the same thing. They’re all in the same place at the same time. Do they all agree? No! Because their experience is different. Their experience of the current situation. Their past experiences are different too. We all bring different things to the same…
There are some movies that I’ll stop at almost every time if I happen to be flipping channels and it’s on. “Creed” is one of those. (I haven’t yet but I want to see Creed III). So, this past weekend I watched the original and the second in the series. And once again, this quote…
Using a well-crafted marketing strategy is crucial for the growth and success of any business. Here are some steps you can take to use marketing strategy to grow your business: Define your target audience: The first step in creating a successful marketing strategy is to identify your target market. Knowing who your ideal customer is…
Direct response marketing is marketing aimed at getting a response from the client or prospect. It’s usually in the form of a purchase or a lead. This type of marketing has been around for a long time. It has evolved to include many channels such as direct mail, email, and more recently, digital channels like…
Well… March Madness is over… Did you team win? I saw an article that said March Madness will cost employers $17B this year in lost productivity as workers slack off. That’s a lot! I love the unpredictability of the tournament. The teams that upset favorites or higher ranked teams. The teams who’ve never been to…
It’s springtime already. It might be cliche, but time really does go by fast. Faster and faster as I get older, I think. Of course, it doesn’t really move faster… time is consistent. It moves at the same rate every day… at the same rate for all of us… no matter who you are or…
I read a lot! During one of my moves, the movers counted 56 boxes of books. The last time I moved, I had paired that down to 23. Still… a lot of books (and that doesn’t count the ones on my Kindle). And, in case you’re wondering… I’ve read about 90% of those books. Some…
There’s always a lot going on in the world it seems… and it’s always interesting what we choose to focus on. The Oscars were Sunday… the Men’s and Women’s March Madness brackets were finalized… and then there was the whole Silicon Valley Bank collapse… until the US government stepped in. Were you focused on any…
Have you seen the movie “Moneyball”? It was on over the weekend, and I decided to watch it again. Several years ago, the coach I was working with sent this movie to two members of her coaching program to watch. It seemed like an odd choice at the time. A movie about baseball. A very…
We all use tools, in our lives and in our businesses. Have you noticed there are some “new” tools available to our businesses right now and it seems to be all everyone’s talking about? Yes, I’m talking about AI. Chat GPT. Jasper. And I’m sure there are more I haven’t listed. One thing is for…
