I’m sitting at my desk watching high speed fiber being installed in my neighborhood. It’s been a process. And one that’s been kind of fun for me to watch. Talk about a system and having it perfected… It like watching human robots perform a task. From the digging to the laying and the refilling of…
Are you often frustrated when working with a team member or a vendor because they don’t do things the way you asked them to, or they take longer than you wanted them to, or because there just always seems to be a gap somewhere in the process? If you’re like most of my clients and…
It’s pretty much understood among those currently on social media that pretty much every business needs to have a presence there in today’s world. However, you might be surprised to find out, especially is you are active on social media, and have been for awhile, there are still people every single day, who are joining…
Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really…
Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about, and utilize, strategy, in our business, and for our clients as well. So many things revolve around marketing and business strategy. Tactics has a negative connotation,…
List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…
Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How many days have you gone to the mail box and not found it full…
Having grown up on a farm in Ohio where we raised all our own meat, eggs, and vegetables, venturing too far from meat and potatoes has been a bit of a stretch for me. But, over the years, I have branched out and tried a lot of new things – and found that I like…
Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is. The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often been said that people buy…
A squeeze page, also known as a landing page, is a single paged website that is designed for one reason and one reason only…and that is to get a prospect to leave their name and/or email address in exchange for something, some offer, you made them and they want. For you, the purpose of the…
