Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How many days have you gone to the mail box and not found it full…
Being consistent in business means building credibility and dependability with your clients. But being consistent means more than just wearing the same uniform and colors. Consistency begins with sending the same message in everything you do. What does your message say? And are you saying it throughout every piece of your business?
Many business owners start by putting their product, or service, first when they in their business. If you’re thinking about starting a business, or even adding a new component to your existing business, starting by thinking about your product first is one of the biggest mistakes you will make. One thing to consider, whether you’re…
When you are running your own event should you give an event schedule to your attendees? Giving an event schedule can be helpful but also hurtful. Read this article to see all the reasons what you should or shouldn’t give an event schedule to your event attendees.
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other business owners who…
You’d have to be living under a rock to not know that Social Media is hot right now. The question is….. Is it a fad that will come and go, or will it turn into a sustainable marketing media, like direct mail, that will still be around and being used profitably by the savviest business…
How do you know if your list is the right list to host an event? It’s a great question, and only you know your list. If you have a good relationship with them and they already know, like and trust you, then you can decide if your list is ready, big enough and will support…
How do you know which opportunities are right for you? As an entrepreneur or small business owner, the more successful you become, and the more people know who you are and about your business, the more opportunities are going to come your way. Many times, when you’re first starting out, it just feels like there…
Sometimes amazing things happen during our travels, but if you don’t take the time to notice and get excited about it, you might miss it. On a recent trip, something amazing happened. It was a long day. Up at 4:00am to leave for a long day of flying and connecting flights, no problems, until baggage,…
Many entrepreneurs think of themselves as spontaneous people. Get an idea, act on it, and it will automatically become an overnight success. Unfortunately, it doesn’t usually happen that way. And, it probably won’t happen that way for you. Despite what you may have heard, most “overnight successes” took a lot of hard work and planning. …
