The easiest way to keep in touch with your client base, that’s prospects and buyers is to use an electronic newsletter or Ezine. Brick and mortar businesses of all kinds can also benefit from an online newsletter or Ezine. Why an Ezine? Generally, is free to deliver, only costs in your time or your assistant’s…
NOW is a great time to be thinking of what’s next? in terms of strategic planning and building you marketing plan(s) for the next year. Have you met your goals for this year? Do you consider this year a success or simply – OK – successful but could have been better? What is pulling you…
par·a·digm 1. One that serves as a pattern or model. 2. A set or list of all the inflectional forms of a word or of one of its grammatical categories: the paradigm of an irregular verb. 3. A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community…
Understand the Benefits of Building an Opt-In List When it comes to marketing on the Internet, there’s no better way to virtually guarantee your success than by building a loyal and targeted database of Opt-In subscribers. Once you have a list… you own it! Nobody can take it away from you. There aren’t too many…
Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…
It’s pretty much understood among those currently on social media that pretty much every business needs to have a presence there in today’s world. However, you might be surprised to find out, especially is you are active on social media, and have been for awhile, there are still people every single day, who are joining…
When you go places and do things, do you look for the marketing and business lessons that are there? Some companies will show you good examples and some will show you not so good examples, but you can learn from all of it…and all companies, no matter if they are large or small, they all…
Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about, and utilize, strategy, in our business, and for our clients as well. So many things revolve around marketing and business strategy. Tactics has a negative connotation,…
Deciding which platforms you want to use on social media can very easily seem overwhelming. The list of possibilities out there of different places you can participate in social media are numerous, and could be as long as your arm if you started to make a list of all of them – especially when you…
One of the most common questions we get asked is “What exactly is Information Marketing?” What does that term mean? What is it all about? Some people call it information products, some people call it information marketing. It’s been a struggle to figure out how to describe what exactly Information Marketing is to people who…
