Entrepreneurial-ship is lonely specially, if you work from home. Working from home does have advantages no doubt about it. You can work in whatever attire you choose no makeup, eat whenever you please, sleep whenever you want to, etc. There are also many distractions. If you are a procrastinator, you can always find something in…
Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How many days have you gone to the mail box and not found it full…
Strategic planning is essential to the success of any business. You have to look at strategic planning from a global perspective. That means the big picture – not minute details, but, its direction and scope. You start by thinking about your ultimate monetary goals for the year, product development goals, and workshop/teleseminar goals and more…
Marketing to the general public can produce income and give you a good financial life. Marketing to a niche can make you very wealthy. And, digging deep into a niche can make you wealthy beyond your wildest dreams – like money raining from the sky kind of wealthy. Instead of marketing your weight loss product,…
Your business goes as you go. If you spend all your time working in your business, your business will not grow, because you aren’t taking the time to think about its growth and how you want to market your business. The one thing in your business you need to have a handle on, and be…
You are probably reading the title of this article and thinking, “Marketing is the last thing on my mind.” Times are tough. Many companies are eliminating jobs in the thousands, people are struggling to pay bills, and therefore consumer spending has decreased. The news is dismal. Don’t believe it! As a small business owner, I…
Are you in business jail? Does that sound like a silly question? Or even difficult to answer? How would you know if you’re in business jail or not? If you feel like your business owns you, instead of you owning your business, or if you feel like you’re entering a prison every time you step…
Marketing to the general public can produce income and give you a good financial life. Marketing to a niche can makeyou very wealthy. And, digging deep into a niche can make you wealthy beyond your wildest dreams – like money raining from the sky kind of wealthy. If that’s the kind of wealthy you’re looking…
If there’s anything you should make time for in your life, its reading and journaling. You can learn a lot from books, whether they’re business books, marketing-related books, biographies, or even fictional stories. In addition to learning from reading, you will more than likely also find great stories and information you can pass on to…
Being consistent in business means building credibility and dependability with your clients. But being consistent means more than just wearing the same uniform and colors. Consistency begins with sending the same message in everything you do. What does your message say? And are you saying it throughout every piece of your business?
