Tag Archives: Diane Conklin
How many times have you gone to a seminar and listened to a speaker and thought, or said to yourself, or out loud, what did that have to do with the seminar topic I came here to learn about? If you have asked that question, it is a result of the event promoter not spending…
Read More
In “The Soul of Money,” Lynne Twist talks a lot of philanthropy and our relationship to money. How we think about money affects so many aspects of our lives – especially for those of us who are entrepreneurs and small business owners. And, so much of how we perceive money started when we were children…with…
Read More
Having grown up on a 75 acre farm, nobody ever talked about working right. Everybody talked about working hard. As you can imagine, we worked hard on the farm. We got up early, and with 75 acres there are a lot of things that have to be done – most if it having to do…
Read More
What do a checkbook and a mentor have in common? When you invest in yourself, you’re investing in your ultimate success. All successful people invest in mentors and coaches to help them along the way. Whether you can write out the check for the full amount, you pay by the month, or even a few…
Read More
I met Daniel Gutierrez at my friend and colleague, Laura Gisborne’s event in Phoenix, Arizona, last October, and Laura gave me this book as a Christmas gift. One that I now treasure more than my words here will ever be able to fully express. In “Stepping Into Greatness: Success Is Up To You,” Daniel reveals…
Read More
Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or store name recognition. The problem with this type of advertising or marketing is that it can’t be measured, so you never know if your marketing dollars are working or not.
When you create a squeeze page, you need to make sure that you have a clear offer for the visitors/prospects who are going to be landing on your site. The sole purpose of the squeeze page is to capture leads and nothing else. That means if you want to maximize the number of prospects that actually give you their name and email address, don’t include other distractions.
Are you like the guy spinning the plates? Most of us try to juggle too many projects at one time, and end up not completing any of them, or if we do complete them they aren’t very successful. What does all of this have to do with marketing and the mistakes you might be making in your marketing and how can you balance your business for success?
Direct mail is still the best way to market to your prospects and clients. A lot of marketers and business owners don’t understand the importance of direct mail in their business. A predominant attitude is why should I spend money on mail when I can send my marketing messages out by email – which is free.
One of the most amazing opportunities with social media is the ability to find and attract prospects and clients to you that probably wouldn’t have found you any other way. All businesses can benefit and use social media to successfully attract prospects, to communicate with clients, run special contests and promotions, to build relationships and to make money.