Are You Making These Marketing Mistakes?

Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or store name recognition. The problem with this type of advertising or marketing is that it can’t be measured, so you never know if your marketing dollars are working or not.

Direct Response Marketing

If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising.  In other words, all the advertising does is bring brand or store name recognition.  The problem with this…

Read More