Is there such a thing as bad marketing? Do you believe that as long as people are talking about you it’s a good thing? To me, the only bad marketing is marketing you don’t do. Even when you do things and they don’t work the way you want them to work, it’s not necessarily “bad…
So many business owners and entrepreneurs say they just aren’t planners, they aren’t good at it and they sure don’t like to do it. Like so many other things in business, it doesn’t matter if you like to plan or not, you have to do it. At least some of it. But…what if it didn’t…
There are so many terms today for marketing. The terms you hear being used aren’t really different kinds of marketing – they’re really more like different kinds of media. For example…email marketing, social media marketing, digital marketing, and internet marketing all really just describe different media that the marketing is used in. Content marketing is…
You’re all busy running your businesses and doing things every day. The question is are you doing the right things? Are you working in your areas of genius and generating money in your businesses every day? Do you know what the Most Effective thing is that you can be doing in your business? What gets…
The first day of the “Implementation Coaching Event™” is underway and people are already asking me about the October event and how they can be sure to get one of the 20 remaining seats…yes, we’re already half way sold out for an event that’s 4 months away (that feels pretty good). One of the keys…
If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or store name recognition. The problem with this…
Part of the holiday season is about giving and receiving gifts. Most of us like doing both – giving and receiving, whether we admit it or not. And, when we give gifts, we certainly want to be sure that the recipient knows it came from us. During this past holiday season I found one particular…
Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…
When you go places and do things, do you look for the marketing and business lessons that are there? Some companies will show you good examples and some will show you not so good examples, but you can learn from all of it…and all companies, no matter if they are large or small, they all…
Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about, and utilize, strategy, in our business, and for our clients as well. So many things revolve around marketing and business strategy. Tactics has a negative connotation,…
