Your Business Spaceship, “MSS Info-preneur,” Is Ready To Blast Off! What Would Happen If You Fell Into One Of The 10 Most Common Marketing Black Holes? Imagine that you get into your 2011 model “marketing spaceship,” named “MSS Info-preneur” and you point it straight at the million dollar solar-mass black hole, in the center of…
Sometimes we can’t see the forest for the trees. I am always amazed when I see a client, marketer, or entrepreneur stop doing what’s working. And, sometimes I even begin to twitch when they give me the reason they stopped. I got a frantic call from an associate not too long ago. He was in…
If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or store name recognition. The problem with this…
“The Thank You Economy” by Gary Vaynerchuk, is my favorite book that I have read so far this year. This is a down-to-earth, practical, tell it like it is book, on social media and marketing. I especially like Chapter 3 where Gary talks about the reasons why some very smart people dismiss the use of…
We all strive to be number cialis dosage one, meaning we want to be the best, we want to finish first, and we want to be ahead of the pack. I am going to tell you that the number one is the worst possible number there is in business and marketing. Why would I say…
Scott Straten’s ” UnMarketing” is a book about relationship marketing and how to build relationships effectively online and more specifically using Social Media. The subtitle of the book, ” Stop Marketing. Start Engaging.” is the basis for the book. While I agree with Scott Stratten that we all need to be more engaging, especially in…
