Marketing sometimes gets a bad rap… People will say things like “it’s yucky” or “it makes me feel dirty” and the list goes on and on. If that’s true for you, then what you’re experiencing is Not Marketing – at least not marketing done the way it should be. Marketing can be defined in many…
The Marketing Triangle is a 3-Step Formula. The good news is it’s not a recipe that has to be followed exactly. BUT, you do HAVE to include all 3 Parts and they have to all line up in order for the formula to work properly. In Other Words…if you get 2 out of 3 right,…
Maybe your first thought when you saw the word MEDIA was Social Media and that is certainly what most people think of today… …AND, I want you to branch out a bit and EXPAND your thought process for just a few minutes… Yes, Social Media works for SOME MARKETS, but not all. More importantly, knowing…
Today is Zach’s birthday (in case you don’t know, Zach is my oldest dog, a Welsh Pembroke Corgi) – he is 14. So, he’s enjoying a Frosty Paw (it’s like ice cream…only for dogs) and enjoying his day. In case you’re wondering, Barnabas (my 10-year-old Corgi) is also having a Frosty Paw to help Zach…
Your MESSAGE to your MARKET is important! AND, you don’t have to be a world class copywriter to connect in the right way with your audience. If you have your target MARKET right, your message only has to be GOOD for you to make a BIG impact and A LOT of money (at the same…
Are YOU your harshest Critic? Do you Judge yourself harshly? Ever feel like you don’t Belong anywhere? STOP IT!! Easier said than done, you say…it’s not hard, but like everything it takes some time, attention and purposeful work to get out of the habit of talking to yourself in a way you would NEVER dream…
As you are reading this I’m speaking to the attendees of the “Stop Marketing Start Building Your Business™” event in Atlanta. It’s truly going to be an amazing two days, 3 for my private and Platinum clients who also get a full day of Masterminding the day after the formal event. Sometimes, in my excitement…
Magic! Easy! Free! Make money tomorrow…AND… Never work again… So many times we look for the answers in places they aren’t and the truth of the matter is there is no magic…well, except YOU! We’re all attracted to the promises of magic, pixie dust and the sizzle of it all. The bright shiny objects are…
Are you familiar with the Yea Buts? It’s pretty common among us… …you may not even recognize you’re doing it. Do you get it now? And, more importantly, do you do it? Do you say it? Do you think it? I have a rule at my events and with my clients – No Yea Buts!…
Frustration… Boredom… Not Getting the Results you want…and think you deserve? More than 75% of the participants I polled the other day were unhappy with the results they are getting in their business. Do you feel that way too…or have you? The question is… …Will You Do Something About IT? If you just want to…
