Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is. The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often been said that people buy…
Let’s take a few minutes to discover just how important mindset really is, not only to the success of your business, but to your overall success and happiness in life too. Mindset is really the mental attitude that determines how you will interpret and respond to situations. It’s about how you look at things, what…
A squeeze page, also known as a landing page, is a single paged website that is designed for one reason and one reason only…and that is to get a prospect to leave their name and/or email address in exchange for something, some offer, you made them and they want. For you, the purpose of the…
Are you making this big mistake at your live events? At a recent event, where I was the event planner, the promoter asked me, and the audio visual crew, to make sure the music was really cranked up loud during all the breaks. So, as the breaks started, the music would get turned up really…
Entrepreneurial-ship is lonely specially, if you work from home. Working from home does have advantages no doubt about it. You can work in whatever attire you choose no makeup, eat whenever you please, sleep whenever you want to, etc. There are also many distractions. If you are a procrastinator, you can always find something in…
Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How many days have you gone to the mail box and not found it full…
Strategic planning is essential to the success of any business. You have to look at strategic planning from a global perspective. That means the big picture – not minute details, but, its direction and scope. You start by thinking about your ultimate monetary goals for the year, product development goals, and workshop/teleseminar goals and more…
Your business goes as you go. If you spend all your time working in your business, your business will not grow, because you aren’t taking the time to think about its growth and how you want to market your business. The one thing in your business you need to have a handle on, and be…
You are probably reading the title of this article and thinking, “Marketing is the last thing on my mind.” Times are tough. Many companies are eliminating jobs in the thousands, people are struggling to pay bills, and therefore consumer spending has decreased. The news is dismal. Don’t believe it! As a small business owner, I…
Are you in business jail? Does that sound like a silly question? Or even difficult to answer? How would you know if you’re in business jail or not? If you feel like your business owns you, instead of you owning your business, or if you feel like you’re entering a prison every time you step…
