Deciding which platforms you want to use on social media can very easily seem overwhelming. The list of possibilities out there of different places you can participate in social media are numerous, and could be as long as your arm if you started to make a list of all of them – especially when you…
One of the most common questions we get asked is “What exactly is Information Marketing?” What does that term mean? What is it all about? Some people call it information products, some people call it information marketing. It’s been a struggle to figure out how to describe what exactly Information Marketing is to people who…
I’m sure my friend and business associate was trying to tell me something when she recommended Cheryl Richardson’s book “Take Time For Your Life: A 7-Step Program for Creating the Life You Want” to me. Like a lot of entrepreneurs and small business owners, I have a tendency to put work in front of almost…
List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…
Live events can change the life of your business. For many promoters, small business owners, entrepreneurs, and information marketers, starting and running successful events has been the thing that’s catapulted their income from six figures to seven figures. It might also be yours, or you might already be running successful events – either way, there…
I don’t know if you have” love bugs” where you live, but here in Central Florida we have 2 seasons of “love bugs” – one in the spring and one late summer/early fall. Love bugs don’t bite. For a few weeks, they swarm around, find unique ways to slip into your house and are quite…
Do you have secret sauce in your business? Not secret sauce like ketchup, A-1 or any type of condiment. Some people refer to their secret sauce as their hook. What’s the thing, in your business, that is specific to you, that pulls people to you, that attracts people to you? What’s that secret sauce you…
“The Laws of Lifetime Growth” by Dan Sullivan and Catherine Nomura of Strategic Coach is another small, quickly read book packed with just a ton of great information that can be very impactful in your life. There are so many great nuggets in this book there is no way to cover them all in this…
Having grown up on a farm in Ohio where we raised all our own meat, eggs, and vegetables, venturing too far from meat and potatoes has been a bit of a stretch for me. But, over the years, I have branched out and tried a lot of new things – and found that I like…
If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or store name recognition. The problem with this…
