Sally Hogshead’s “Fascinate” is a book about persuasion and the triggers that affect how you market and persuade your clients and prospects to buy from you and also that determine whether they keep coming back to buy more from you or not. I have read a lot of marketing, business and persuasion books in the…
You’d have to be living under a rock to not know that Social Media is hot right now. The question is, is it a fad that will come and go, or will it turn into a sustainable marketing media, like direct mail, that will still be around and being used profitably by the savviest business…
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probable many other business owners who…
This is a book a few friends and business colleagues had told me about and recently one of my mentors and coaches also recommended so I put it in my briefcase on a recent trip, and am I glad I did. The Big Leap , by Gay Hendricks, is a very easy to read book…
Information Marketing has actually been around since the Stone Age. Think about it…. The “first man” discovered that if he (or she) rounded the edges on a stone and rolled it, it would move much easier than an object that has square corners or any corners at all. As this inventor worked on changing transportation…
Many marketers and business owners understand Branding from the standpoint of other people’s businesses. From a surface point of view if you will. Say, McDonalds – Burger King – Coca Cola and Pepsi. For the business owner and marketer it can sometimes be very difficult to Brand your business and make yourself stand out amongst…
“Make ‘Em Laugh & Take Their Money” by Dan S. Kennedy, is a book all about using humor in your marketing and your speaking. It is written in vintage Dan Kennedy style so if you don’t like Dan, and the way he writes or speaks, you probably won’t like this book either. However, if you…
Many entrepreneurs think of themselves as spontaneous people. Get an idea, act on it, and it will automatically become an overnight success. Unfortunately, it doesn’t usually happen that way. And, it probably won’t happen that way for you. Despite what you may have heard, most “overnight successes” took a lot of hard work and planning. …
So, you may be asking why in the world would a marketing and business strategist be reading and talking about a relationship book. Well, it’s really because there are all kinds of subjects that fascinate and intrigue me, but also because relationships are relationships to some degree and the more you know about people, how…
Most business people and entrepreneurs think they’re running multi-pronged marketing programs, when what they’re really doing is the same type of single-pronged marketing over and over again. You don’t want to forget there are many marketing methods you should be incorporating into every project. Many internet marketers are just now starting to branch out into…
