It’s so important that you know some basic numbers in your business. Even if you’re not a numbers person and you don’t like numbers, it’s important you look at certain numbers in your business. How do you know when and where to invest more of your marketing dollars if you don’t know your ROI (Return…
Lately I’ve been reminded several times that it’s always better to do what you can to stay healthy, to eat right and exercise, rather than need doctors (it’s not me or my health… I’m fine, don’t worry). And as I was thinking about that and committing to making some more positive changes and additions to…
It’s harvest season in farm country – we call it “picking”. The picture is of a field across from my sister’s house in Ohio where they’re picking corn. The red thing in the field (below the arrow) is a combine (not like the one the NFL rookies go to… lol) farmer’s use to harvest the…
Optimization… … the process of continually evaluating and making your business better. Optimization involves improving various aspects of your business, including operations, processes, and strategies to achieve better outcomes, reduce costs, increase productivity, and ultimately drive growth and improvement. Optimization is an ongoing process that happens during and after every campaign and promotion. Looking for…
In business – and in life – unexpected things happen. Some are small, minor inconveniences. Others are major life and business interrupters. Some things you control and most things you don’t. You do control whether you react or respond to things when they happen. When you react, it’s usually with emotion. It’s like putting the…
If you’re sensing a theme here, this should be the last time I talk about locks at the gym for a while…I said should be because you never know what you’ll find in the locker room at the gym these days. So, no promises, but there’s no plan, at the moment, to show you any…
A few days ago, I saw a commercial with Dawn Staley (in case you don’t know… she’s the current University of South Carolina Women’s Basketball coach, former college, WNBA and Olympic basketball player) in it where she was talking about a program called “See Her”. It’s a campaign about how far women’s sports have come…
April showers… Spring… The start of the second quarter of the year… All that! And… College Basketball’s Final 4! This is one of my most favorite times of the year. I love most sports. These days, I’m mostly watching… And I find myself more excited than usual for this years Women’s Final 4. There have…
Veteran’s Day is coming up here in the US. It’s a day when we honor all those who have served our country by serving in the military. I was never in the military (I know you might find that hard to believe… lol). My dad served during the Korean War. He was in the Army….
Action! Massive, Focused, Directed Action! It’s one of the keys to success… And… it’s one you don’t hear a lot of people talking about. Why is that? Because it’s not sexy… it’s not some trick or tactic that will work for a minute and then force you to go look for the next thing. By…
