It doesn’t matter what level of market er you are, you either have already, or will at some point in your career, make this mistake. You are going along and things are going pretty well. You’re in the middle of a marketing campaign and you’re getting good results with what you’re doing. You get through…
Your Business Spaceship, “MSS Info-preneur,” Is Ready To Blast Off! What Would Happen If You Fell Into One Of The 10 Most Common Marketing Black Holes? Imagine that you get into your 2011 model “marketing spaceship,” named “MSS Info-preneur” and you point it straight at the million dollar solar-mass black hole, in the center of…
Are You Sending Messages About Cats To Dog Lovers? I received a gardening magazine and a chef magazine in the mail the other day. I have no idea why. I grew up on a farm so I pulled weeds and did yard work more than the average person. Now don’t get me wrong, I love…
If you use social media you might be under the misunderstanding that you can’t really do much “business” on Facebook. That just means you haven’t been exposed to the now famous fan page. You are correct in thinking that Facebook has rules about not selling on your main profile page, but all the rules change…
Sometimes we can’t see the forest for the trees. I am always amazed when I see a client, marketer, or entrepreneur stop doing what’s working. And, sometimes I even begin to twitch when they give me the reason they stopped. I got a frantic call from an associate not too long ago. He was in…
One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. That might sound odd because it seems obvious that you need people to run your business systems. And, you are absolutely correct you do need people…
As marketers you don’t often hear us talk much about listening to your gut or your intuition, or whatever you call it. Mindset is a favorite for some. Whatever you call it, it’s something we’ve been working on a lot over the course of the last year or so and although we haven’t talked much…
