In my 30+ years in business, I don’t think I’ve ever talked to a business owner who, at some point, didn’t talk about needing more clients and leads. There’s a difference between leads and qualified leads. Unqualified leads are like likes on social media… they might make you feel good, but they’re basically useless. It’s…
Direct response marketing is marketing aimed at getting a response from the client or prospect. It’s usually in the form of a purchase or a lead. This type of marketing has been around for a long time. It has evolved to include many channels such as direct mail, email, and more recently, digital channels like…
A squeeze page, also known as a landing page, is a single paged website that is designed for one reason and one reason only…and that is to get a prospect to leave their name and/or email address in exchange for something, some offer, you made them and they want. For you, the purpose of the…
