One day last week, in a marketing group, somebody asked if it was necessary to have an “Ideal Client Profile” for each list you’re targeting. They were asking specifically whether you needed a separate list for prospects and current clients. The answer is yes… You need to know who your target is for each and…
List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…
List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…
