It’s so important that you know some basic numbers in your business. Even if you’re not a numbers person and you don’t like numbers, it’s important you look at certain numbers in your business. How do you know when and where to invest more of your marketing dollars if you don’t know your ROI (Return…
Lately I’ve been reminded several times that it’s always better to do what you can to stay healthy, to eat right and exercise, rather than need doctors (it’s not me or my health… I’m fine, don’t worry). And as I was thinking about that and committing to making some more positive changes and additions to…
It’s harvest season in farm country – we call it “picking”. The picture is of a field across from my sister’s house in Ohio where they’re picking corn. The red thing in the field (below the arrow) is a combine (not like the one the NFL rookies go to… lol) farmer’s use to harvest the…
Optimization… … the process of continually evaluating and making your business better. Optimization involves improving various aspects of your business, including operations, processes, and strategies to achieve better outcomes, reduce costs, increase productivity, and ultimately drive growth and improvement. Optimization is an ongoing process that happens during and after every campaign and promotion. Looking for…
In business – and in life – unexpected things happen. Some are small, minor inconveniences. Others are major life and business interrupters. Some things you control and most things you don’t. You do control whether you react or respond to things when they happen. When you react, it’s usually with emotion. It’s like putting the…
I say all the time, most people spend more time planning their vacations than they do planning for their businesses… And, it’s true. I get it, planning for vacation is fun for most people. Planning for your business seems like work. Hint: work is the thing that makes your business successful and allows you to…
Black Friday… Small Business Saturday… Cyber Monday… Manic Tuesday… Wacky Wednesday… Ok, I made the last two up! You get the point! Did you get what seemed like a million emails during those three days? And what about before Black Friday? Didn’t it seem like Black Friday Sales started at Halloween? And I have to…
So many things affect your business. The upcoming elections are a big topic of discussion right now. The other big topic seems to be the economy. Two things that affect your business. While we’re not going to be talking politics at my upcoming Action Accelerator Event™, we will be discussing how a lot of other…
Ever see things more than once in a short period of time and realize you needed to pay attention? Me too… I kept seeing this video performance by Yoann Bourgeois with steps and a trampoline but hadn’t taken the time to stop and watch it. Until Monday morning. And I immediately drew parallels to life…
We’re in the last quarter of the year and the holiday season is just around the corner. That means 2023 will be here before you have time to blink. Are you ready? It’s that time of the year when the weather is getting a little colder, the leaves are changing colors and there are so…
