Sam had a great program. Great products. He needed more sales. He was getting traffic. It wasn’t converting. He couldn’t understand why. So, we looked at the one simple report and the answer popped right out at me! His open rate was better than average… That indicated to me that the email headlines were working…
Funnels, funnels, funnels…you hear about funnels everywhere you go and around all turns it seems. Marketing funnels aren’t new – they just have a name now and they have turned into something we talk about. But, when do you really need a funnel? Pretty much everything in your business is or has a marketing funnel…
A squeeze page, also known as a landing page, is a single paged website that is designed for one reason and one reason only…and that is to get a prospect to leave their name and/or email address in exchange for something, some offer, you made them and they want. For you, the purpose of the…
