Tag Archives: Marketing Strategy

Stronger… Or Give Up?

“Stronger” is a movie that chronicles Jeff Bauman’s life after he lost his legs in the bombing at the Boston Marathon in 2013. I watched it this weekend on Netflix and was reminded of how important every decision we make is. And it also reminded me of how every encounter we have with another person…

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Consistency… Important or Not?

As I’m watching the NBA Finals, I’m thinking about consistency. And how it’s a crucial factor in who wins and who loses – in the games as well as in business. In the NBA, consistency refers to the ability of a team to perform at a high level throughout the series, demonstrating a predictable and…

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Was It All In The Name?

I wanted to see the movie “Air” when I saw the first advertisement. It was available this weekend on Amazon Prime, so Sunday evening, I watched it. If you haven’t seen it, I highly recommend you take the time to watch it – at least once. If you own a business, are in marketing, or are a basketball fan, you’ll take something away…

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Lessons From The Pelicans

One of the areas I like to go to when I go to the Cocoa Beach area of Florida is to Port Canaveral. There are good restaurants, cruise ships leave from here, local fishing charters are there and so much more. On my last trip, I had just finished dinner at one of my favorite…

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You & Your Team

As much as we all need time alone and hours of quiet to be productive (you know, those times when you have to swim alone), we also need a great team around us to maximize our potential as business owners. Sometimes, it might look at feel like we’re swimming alone, but our support team is…

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Working Alone

Bill Glazer used to say being an entrepreneur was the “loneliest job in the world.”  Many days, I agree. I was reminded of Bill’s quote as I walked on the beach, while I was in Florida. I observed animals both in groups and in solitude. Today, I want to address the ones that were alone…

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Rest & Rejuvenation…Critical Part of Business

Sometimes you have to take a step away to really rest…as in do nothing. No schedule to keep, no appointments, no plans, just nothing. Just time. Time to do what you want, to rest and to give your brain time to just be. If you have kids, especially young ones, it’s harder to do, takes…

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Your Business Seasons

Growing up on a working farm teaches you a lot can be applied to business (if you just look and listen…but almost nobody grows up on a farm anymore). For example, all farmers and gardeners know you have to prepare the land before you plant the seed, and you have to plant the seed before…

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What’s The Point Anyway?

Marketing, webinars, live events, emails, funnels, sales, team, strategy, merchant account, CRM, joint ventures, affiliates, accounting, speaking, social media, clients… And, the list goes on and on. What is it? Just a short list of all the things you have to think about when you own your own business.  It really could be a lot…

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What Is Marketing Really?

Marketing sometimes gets a bad rap… People will say things like “it’s yucky” or “it makes me feel dirty” and the list goes on and on. If that’s true for you, then what you’re experiencing is Not Marketing – at least not marketing done the way it should be. Marketing can be defined in many…

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