In direct response marketing (which is the only kind of marketing you should be doing), if you aren’t tracking and measuring, you’re not really marketing…you’re guessing. The whole point of direct response is action. Clicks. Calls. Opt-ins. Sales. If you don’t know exactly what people are doing in response to what you put out into…
Does that sound like a silly question? Think about it for a minute… Do you really know what’s working and what isn’t? Are you measuring? Do you have a plan for where you’re going? Or, do you just throw mud on the wall and have to clean up the mess later? So many businesses just…
You know when your kindle tells you you have 634 marks and notes in a book that you have gotten a lot out of that book, and that’s what mine says for Frank Luntz’s book “Win: The Key Principles to Take Your Business From Ordinary to Extraordinary.” There was indeed a lot about this book…
