It’s so important that you know some basic numbers in your business. Even if you’re not a numbers person and you don’t like numbers, it’s important you look at certain numbers in your business. How do you know when and where to invest more of your marketing dollars if you don’t know your ROI (Return…
Lately I’ve been reminded several times that it’s always better to do what you can to stay healthy, to eat right and exercise, rather than need doctors (it’s not me or my health… I’m fine, don’t worry). And as I was thinking about that and committing to making some more positive changes and additions to…
It’s harvest season in farm country – we call it “picking”. The picture is of a field across from my sister’s house in Ohio where they’re picking corn. The red thing in the field (below the arrow) is a combine (not like the one the NFL rookies go to… lol) farmer’s use to harvest the…
Optimization… … the process of continually evaluating and making your business better. Optimization involves improving various aspects of your business, including operations, processes, and strategies to achieve better outcomes, reduce costs, increase productivity, and ultimately drive growth and improvement. Optimization is an ongoing process that happens during and after every campaign and promotion. Looking for…
In business – and in life – unexpected things happen. Some are small, minor inconveniences. Others are major life and business interrupters. Some things you control and most things you don’t. You do control whether you react or respond to things when they happen. When you react, it’s usually with emotion. It’s like putting the…
I say all the time, most people spend more time planning their vacations than they do planning for their businesses… And, it’s true. I get it, planning for vacation is fun for most people. Planning for your business seems like work. Hint: work is the thing that makes your business successful and allows you to…
Having a strategy is one of the keys to the results you get in your business. What does that mean… Start with the end in mind – the result you want – when you develop your strategy. You need a strategy for everything you do in your business. Every email, every campaign, every promotion, every…
Do you hate to plan? Do you tell yourself it’s time consuming? Feel like a waste of time? What if it could finally be different… We all do certain things in life we don’t really like to do. Maybe planning isn’t your thing… Maybe you love it… Either way, what if you could do it…
As of today, we are officially into the second half of this calendar year. Are you wondering where the first six months of the year went? Are you halfway to your 2021 goals? Financial and otherwise. Or do you have to hit the accelerator now and play catch-up? I hear it all the time… “I…
In life and in business, things happen that we don’t expect. I’m all for planning. Teach it. Do it. And think all business owners need to do more of it. If you plan correctly there are very few things that will catch you off-guard. I always plan for as many contingencies as possible and then…
