Want to know more about getting people to opt-in to your list? List building is one of the most important aspects of your business-no matter what kind of business you have. It’s not enough for you to just offer people a subscription to your ezine or your online newsletter.
We all strive to be number one, meaning we want to be the best, we want to finish first, and we want to be ahead of the pack. I am going to tell you that the number one is the worst possible number there is in business and marketing. Why would I say that?
What can you add in your business that people want, and are willing to pay for, while they’re making other purchases, that can easily be added on? There are all sorts of ways to do this. There is all sorts of hidden money in your business and your challenge is to go out and find it.
Do You Step Over Dollars To Pick Up Pennies? Every year for the past 6 or 8 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the season. We always start off the day with a nice breakfast.
It’s not often that I rent a car when I travel because I don’t really like driving when I’m not familiar with the area, unless I have a navigator sitting in the passenger seat next to me telling me where to go. But, on a recent personal trip to Atlanta, I rented a car because…
Building Communities of the Future – There’s Money in the Community A while ago, I attended Armand Morin’s Big Seminar. Because I love the challenge of the internet, I was completely in awe of everyone I met, including every speaker. Each speaker spoke briefly about this thing called Web 2.0 but no one actually addressed…
par·a·digm 1. One that serves as a pattern or model. 2. A set or list of all the inflectional forms of a word or of one of its grammatical categories: the paradigm of an irregular verb. 3. A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community…
The book “Ignore Everybody And 39 Other Keys to Creativity” by Hugh MacLeod, is an interesting book about many of life’s topics. I’m not sure who recommended this book to me but it was a quick, fun read with some great points. In “Ignore Everybody And 39 Other Keys to Creativity” there really are 40…
I don’t know if you have” love bugs” where you live, but here in Central Florida we have 2 seasons of “love bugs” – one in the spring and one late summer/early fall. Love bugs don’t bite. For a few weeks, they swarm around, find unique ways to slip into your house and are quite…
Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is. The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often been said that people buy…
