Information Marketing has actually been around since the Stone Age. Think about it…. The “first man” discovered that if he (or she) rounded the edges on a stone and rolled it, it would move much easier than an object that has square corners or any corners at all. As this inventor worked on changing transportation…
Many entrepreneurs think of themselves as spontaneous people. Get an idea, act on it, and it will automatically become an overnight success. Unfortunately, it doesn’t usually happen that way. And, it probably won’t happen that way for you. Despite what you may have heard, most “overnight successes” took a lot of hard work and planning. …
Most business people and entrepreneurs think they’re running multi-pronged marketing programs, when what they’re really doing is the same type of single-pronged marketing over and over again. You don’t want to forget there are many marketing methods you should be incorporating into every project. Many internet marketers are just now starting to branch out into…
You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece. It doesn’t matter how you made the sales, you’re feeling pretty good about it. Most marketers think this is the end of the road, that their work…
What Would Happen If You Fell Into One Of The 10 Most Common Marketing Black Holes? Imagine that you get into your 2012 model “marketing spaceship,” named “MSS Info-preneur” and you point it straight at the million dollar solar-mass black hole, in the center of our info-galaxy. (Actually, there’s some debate about whether our galaxy…
Are you leaving money on the table? Have you thought about how you’re monetizing your business, and more importantly, who you’re monetizing in your business? If you have a membership program or site, a continuity program that has members paying you a monthly fee, a paid newsletter that you mail, or if you get on…
Deciding which platforms you want to use on social media can very easily seem overwhelming. The list of possibilities out there of different places you can participate in social media are numerous, and could be as long as your arm if you started to make a list of all of them – especially when you…
It doesn’t matter what level of marketer you are, you either have already, or will at some point in your career, make this mistake. You are going along and things are going pretty well. You’re in the middle of a marketing campaign and you’re getting good results with what you’re doing. You get through the…
Are you a ravenous student who just can’t seem to get enough books, tapes and courses in your niche, field, or in some topic area that makes a big difference in your business? Or, is the idea of reading a book, listening to an educational CD or DVD, or going to a seminar or workshop,…
Many marketers and business owners understand Branding from the standpoint of other people’s businesses. From a surface point of view if you will. Say, McDonalds – Burger King – Coca Cola and Pepsi. For the business owner and marketer it can sometimes be very difficult to Brand your business and make yourself stand out amongst…
