Tag Archives: small business owner

Are Your Marketing Messages Unclear . . . Are You Sending Messages About Cats To Dog Lovers?

I received a gardening magazine and a chef magazine in the mail the other day.  I have no idea why.  I grew up on a farm so I pulled weeds and did yard work more than the average person.  Now don’t get me wrong, I love a beautiful yard, flowers, and all that – as…

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You Won’t Take My Credit Card, Why?

No, it wasn’t that the credit card declined.  No, it the card wasn’t expired.  Yes, it had my signature on the back of the card. This frame shop didn’t take the type of credit card I was trying to use. Ok, no big deal, I’ll use the standard MasterCard or Visa that every business takes…

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Are You Setting Up Your Speakers To Maximize Their Sales Before They Get On The Platform To Speak?

How many times have you gone to a seminar and listened to a speaker and thought, or said to yourself, or out loud, what did that have to do with the seminar topic I came here to learn about?  If you have asked that question, it is a result of the event promoter not spending…

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Are You Working Hard or Working Right

Having grown up on a 75 acre farm, nobody ever talked about working right.  Everybody talked about working hard. As you can imagine, we worked hard on the farm. We got up early, and with 75 acres there are a lot of things that have to be done – most if it having to do…

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Why All Serious Business Owners Invest In Mentors & Coaches

What do a checkbook and a mentor have in common? When you invest in yourself, you’re investing in your ultimate success.  All successful people invest in mentors and coaches to help them along the way. Whether you can write out the check for the full amount, you pay by the month, or even a few…

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You Won’t Take My Credit Card, Why?

I understand sometimes you have to make a stand about something – sometimes just out of principal, but when doing so could adversely affect your business, you have to put emotion aside and do what’s best for your business. What that old saying about cutting off your nose to spite your face?

 

Find The Hidden Money In Your Business And Double or Triple Your Profits

What can you add in your business that people want, and are willing to pay for, while they’re making other purchases, that can easily be added on? There are all sorts of ways to do this. There is all sorts of hidden money in your business and your challenge is to go out and find it.

 

Do You Step Over Dollars To Pick Up Pennies?

Do You Step Over Dollars To Pick Up Pennies? Every year for the past 6 or 8 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the season. We always start off the day with a nice breakfast.

 

You Know More Than You Think And You Need To Share Your Message

We all have a tendency to underestimate our knowledge, what we know, what we can share, and what we have to give to people out there who need to hear us. This happens a lot especially we attend live events. We have a tendency to sit in these events and we think to ourselves, wow,…

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Why Use Direct Mail As Part of Your Marketing…Isn’t Everybody Online And Tied To Email Anyway?

One of the biggest questions people ask about direct mail is isn’t everybody online these days? And, why would I invest money in my business (or what most people ask is why would I waste my money in my business) doing direct mail? First, you have to get over the misconception that everybody is online….

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