Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How many days have you gone to the mail box and not found it full…
Strategic planning is essential to the success of any business. You have to look at strategic planning from a global perspective. That means the big picture – not minute details, but, its direction and scope. You start by thinking about your ultimate monetary goals for the year, product development goals, and workshop/teleseminar goals and more…
Marketing to the general public can produce income and give you a good financial life. Marketing to a niche can make you very wealthy. And, digging deep into a niche can make you wealthy beyond your wildest dreams – like money raining from the sky kind of wealthy. Instead of marketing your weight loss product,…
Your business goes as you go. If you spend all your time working in your business, your business will not grow, because you aren’t taking the time to think about its growth and how you want to market your business. The one thing in your business you need to have a handle on, and be…
You are probably reading the title of this article and thinking, “Marketing is the last thing on my mind.” Times are tough. Many companies are eliminating jobs in the thousands, people are struggling to pay bills, and therefore consumer spending has decreased. The news is dismal. Don’t believe it! As a small business owner, I…
Are you in business jail? Does that sound like a silly question? Or even difficult to answer? How would you know if you’re in business jail or not? If you feel like your business owns you, instead of you owning your business, or if you feel like you’re entering a prison every time you step…
Not everyone is a sports fan, but everyone can be a fan of the Olympics. They are always full of stories of triumph, overcoming odds, and what it takes to be a champion. And, if the opening ceremonies of the games don’t inspire you, well, I’m just not sure anything can or will. There is…
Are you constantly asking yourself what is the next step in your business? If you feel like you’re out of new ideas, it’s time take a different approach to product development. Journaling and record keeping are just some of the ways you can generate ideas for your products and services. You can even recycle your products and make them new again. Take a look at this strategy to enhance your product development and reach clients you might have missed.
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other business owners who…
How do you know if your list is the right list to host an event? It’s a great question, and only you know your list. If you have a good relationship with them and they already know, like and trust you, then you can decide if your list is ready, big enough and will support…
