Most business people and entrepreneurs think they’re running multi-pronged marketing programs, when what they’re really doing is the same type of single-pronged marketing over and over again. You don’t want to forget there are many marketing methods you should be incorporating into every project. Many internet marketers are just now starting to branch out into…
You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece. It doesn’t matter how you made the sales, you’re feeling pretty good about it. Most marketers think this is the end of the road, that their work…
What Would Happen If You Fell Into One Of The 10 Most Common Marketing Black Holes? Imagine that you get into your 2012 model “marketing spaceship,” named “MSS Info-preneur” and you point it straight at the million dollar solar-mass black hole, in the center of our info-galaxy. (Actually, there’s some debate about whether our galaxy…
You know when your kindle tells you you have 634 marks and notes in a book that you have gotten a lot out of that book, and that’s what mine says for Frank Luntz’s book “Win: The Key Principles to Take Your Business From Ordinary to Extraordinary.” There was indeed a lot about this book…
Are you leaving money on the table? Have you thought about how you’re monetizing your business, and more importantly, who you’re monetizing in your business? If you have a membership program or site, a continuity program that has members paying you a monthly fee, a paid newsletter that you mail, or if you get on…
It doesn’t matter what level of marketer you are, you either have already, or will at some point in your career, make this mistake. You are going along and things are going pretty well. You’re in the middle of a marketing campaign and you’re getting good results with what you’re doing. You get through the…
Seth Godin is one of my favorite authors, and not just because “We Are All Weird,” like most of his other books, are relatively small and easy to read, but because he always make me think a little differently about things and it’s also outside the box thinking…which I like a lot too. This little…
If you do any kin d of done-for-you services, maybe you provide a newsletter for your clients, or write blog posts, or articles, any kind of marketing via social media, event planning, direct mail, or anything where you provide the service for your clients, you should look to see if there are ways you can…
Many marketers and business owners understand Branding from the standpoint of other people’s businesses. From a surface point of view if you will. Say, McDonalds – Burger King – Coca Cola and Pepsi. For the business owner and marketer it can sometimes be very difficult to Brand your business and make yourself stand out amongst…
I received a gardening magazine and a chef magazine in the mail the other day. I have no idea why. I grew up on a farm so I pulled weeds and did yard work more than the average person. Now don’t get me wrong, I love a beautiful yard, flowers, and all that – as…
