It doesn’t matter what level of marketer you are, you either have already, or will at some point in your career, make this mistake. You are going along and things are going pretty well. You’re in the middle of a marketing campaign and you’re getting good results with what you’re doing. You get through the…
Seth Godin is one of my favorite authors, and not just because “We Are All Weird,” like most of his other books, are relatively small and easy to read, but because he always make me think a little differently about things and it’s also outside the box thinking…which I like a lot too. This little…
If you do any kin d of done-for-you services, maybe you provide a newsletter for your clients, or write blog posts, or articles, any kind of marketing via social media, event planning, direct mail, or anything where you provide the service for your clients, you should look to see if there are ways you can…
Many marketers and business owners understand Branding from the standpoint of other people’s businesses. From a surface point of view if you will. Say, McDonalds – Burger King – Coca Cola and Pepsi. For the business owner and marketer it can sometimes be very difficult to Brand your business and make yourself stand out amongst…
I received a gardening magazine and a chef magazine in the mail the other day. I have no idea why. I grew up on a farm so I pulled weeds and did yard work more than the average person. Now don’t get me wrong, I love a beautiful yard, flowers, and all that – as…
No, it wasn’t that the credit card declined. No, it the card wasn’t expired. Yes, it had my signature on the back of the card. This frame shop didn’t take the type of credit card I was trying to use. Ok, no big deal, I’ll use the standard MasterCard or Visa that every business takes…
Events can be an integral part of your business and it is important to gather as much information as possible before you begin. Familiarizing yourself with these common mistakes will help you become aware of some common problems. You can avoid them by first becoming aware, and then taking the necessary steps for prevention. 13…
In “Money Magic,” Deborah Price discusses our relationship with money, when it starts, and how we can change it at any time in our lives. She also talks about how our relationship our finances is part of the bigger picture of the body/mind/spirit connection to living a balanced and healthy life. Abundance and prosperity are…
How many times have you gone to a seminar and listened to a speaker and thought, or said to yourself, or out loud, what did that have to do with the seminar topic I came here to learn about? If you have asked that question, it is a result of the event promoter not spending…
In “The Soul of Money,” Lynne Twist talks a lot of philanthropy and our relationship to money. How we think about money affects so many aspects of our lives – especially for those of us who are entrepreneurs and small business owners. And, so much of how we perceive money started when we were children…with…
